Using social media for business is a complete no-brainer these days, but to get the most out of Facebook, your account does need to be set up properly.
Here are 4 key reasons why your business should be set up as a Page, rather than a standard profile.
Facebook Says So
Facebook’s terms of service clearly state the profiles represent individuals and must be held under an individual’s name while Pages are for organisations, business, public figures, etc. If Facebook find improper use of a profile for a business they can delete you an instant and you lose all your hard work and your complete friend list.
Pages Offer Analytics and Like Widgets
Two of the key advantages of Pages over profiles are the Like buttons and the analytics provided.
The analytics tell you how you’re doing – the user activity on your page, the likes, comments and the demographics on a daily, weekly and monthly basis. You can completely get to grips with who your key customers are and how to get the best reaction. You don’t get anything like this with individual profiles.
The Like button is a useful tool as it gives users and businesses immediate access to each other – none of that waiting for friend requests to be accepted or anything!
Individual profiles are limited to 5,000 friends, whereas Pages can have unlimited fans (or likes). Once your profile friend list reaches 5,000, Facebook will encourage you to set up a Page, but there is no easy way to convert from one to the other as you shall see.
Converting a Profile to a Page is a Nightmare
There is no easy way of converting your friends on your profile to fans on your page. The only real way is to politely request that they do so – sending them a message, status updates, linking to your new page.
When converting friends to fans, it’s important to clearly articulate to users why you’re asking them to like your business, because in their mind they’re already connected to it via Facebook and shouldn’t need to take any further action. You’ll need to include a concise and friendly note to your users explaining that you’re switching from a profile to a Page to better serve them and ask them to click the like button to stay connected.
Whichever approach you take, there’s no guarantee that each and every one of your friends will end up clicking on your Page’s like button, and repeatedly following up to remind them to do so can annoy users.
At some point, you’ll have to decide if you’re going to delete the original profile, keep it semi-hidden via privacy settings or just let it sit there. Two different presences on Facebook can be confusing for your users, and thanks to Facebook’s friend recommendation feature, your long-abandoned profile will continue to pop up when friends of friends log in, and the requests will keep rolling in.